NRBC Bank launches strategic “Triple One Campaign 2026” to drive institutional growth

NRBC Bank launches strategic “Triple One Campaign 2026” to drive institutional growth NRBC Bank PLC has officially launched its comprehensive month-long "Triple One Campaign 2026," a strategic initiative designed to enhance customer engagement, accelerate deposit mobilization, and expand the Bank's credit card portfolio. Operating under the unifying theme "One Employee, One Scheme, One Card – Together We Build Our Bank," the month-long campaign was formally inaugurated on Sunday, August 2, 2026, at the Bank's Head Office by Dr. Md. Touhidul Alam Khan, FCMA, Managing Director & CEO. The inauguration ceremony witnessed the participation of senior leadership, including Mohammad Abdul Qaium Khan, Deputy Managing Director & Chief Operating Officer (COO); Md. Shaheen Howlader, Deputy Managing Director & Chief Business Officer (CBO); Mr. Tanushree Mitra, Head of Credit Risk Management Division (CRMD); and Mr. Faisal Ahmed, Chief Human Resource Officer (CHRO), alongside other senior executives. The head of branch and sub-Branches from across the country joined the event virtually via the Zoom platform, ensuring nationwide coordination and commitment. Addressing the gathering, Dr. Touhidul Alam Khan emphasized the campaign's transformative potential: "The Triple One Campaign 2026 represents a strategic lever for accelerating NRBC Bank's business trajectory by cultivating a culture of collective ownership, deepening our customer-centric commitment, and advancing sustainable business development. The unified efforts of our entire workforce will significantly strengthen the Bank's path toward operational excellence and long-term institutional resilience." Mohammad Abdul Qaium Khan, Deputy Managing Director & Chief Operating Officer (COO) underscored the critical importance of operational discipline and employee motivation in achieving campaign objectives. Md. Shaheen Howlader, Deputy Managing Director & Chief Business Officer (CBO), provided a comprehensive overview of the campaign's strategic objectives, implementation roadmap, and performance metrics during the inauguration. The campaign is expected to reinforce NRBC Bank's positioning as a dynamic, customer-focused, and sustainable financial institution committed to delivering superior value to its stakeholders and contributing meaningfully to Bangladesh's financial ecosystem. Through this initiative, the Bank aims to increase deposit mobilization and expand its credit card business while encouraging the active participation of employees across the organization. The campaign is also expected to contribute to strengthening NRBC Bank’s position as a dynamic and sustainable financial institution committed to delivering greater value to its customers and stakeholders.